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Pubblicità. The origin of the modern communication 1890-1950

The history of advertising in Italy with 200 works in the Magnani Rocca Foundation.

From Sep 09, 2017
To Dec 10, 2017
Location Magnani Rocca Foundation
via Fondazione Magnani Rocca, 4
Traversetolo (PR)

from Tuesday to Friday from 10.00am to 6.00pm (last entrance at 5.00pm); Saturday, Sunday and festivities (included November 1 and December 8) from 10.00am to 7.00pm (last entrance at 6.00pm).
Closed on Monday.

Cost Full price euros 10,00; concessions euro 5,00. The ticket includes the permanent collection.
For details
Phone: +39 0521848327 - 0521848148
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The exhibition starts from the beginning in the history of the publicity, dited by Dario Cimorelli and Stefano Roffi is divided in four sections, and through two hundred works from the end of the nineteenth century to the Carosello era, wants to tell the history of the birth of advertising in Italy from its first simple and direct forms of communication to the introduction of the illustration as a persuasive media.

The first section tells how the first illustrators were primarily artists and their sketches and posters were made following the idea of ​​the illustration as a communication element.
The second section is devoted to the relationship between illustration and advertising, through famous brands such as Barilla, Campari, Cinzano, Motta, Pirelli and many others, investigating the world of the poster in a virtuous cross between themes (women, animals, etc.), the products sector (drink, fashion, tourism, etc..), the schools (Ricordi, Richter, Chappius etc.) the first agencies (Maga, Acme Delmonte etc..) and the big leaders(Cappiello, Dudovich, Mauzan, Codognato, Carboni, Nizzoli, Testa).
The third section covers all advertising promotion tools that have been developed alongside the most well-known poster, such as brochures, brochures, tin-plates, and packaging illustrations.
The fourth and last section is devoted to the new communication tools that have emerged from 1920, the radio before and then the television until the Carosello era, the first step towards another story.

On Tuesday at 3.30pm, on Saturday at 4.30pm and Sunday and festivitiesat 11.30am, 4pm, 5pm guided tour at the exhibition Pubblicità! and at the event about Francis Bacon; reservation is suggested at or directly at the ticket office until seats available; cost euros 15,00 (entrance and guide).
With the ticket of the Fondazione concession for the ticket to visit Csac museum

Magnani Rocca Foundation

Last update :
Jul 31, 2017