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Carosello. Advertising and Television 1957 - 1977

At the Magnani-Rocca Foundation a new exhibition about the history of advertising in Italy.

From Sep 07, 2019
To Dec 08, 2019
Location Magnani Rocca Foundation
via Fondazione Magnani Rocca, 4 - Mamiano di Traversetolo
Traversetolo (PR)

from Tuesday to Friday from 10am to 6pm (last entrance at 5pm); Saturday, Sunday and festivities from 10am to 7pm (last entrance at 6pm). Closed on Monday. Open also on November 1 and December 8.

Cost Full price euros 12,00; groups min. 20 pax euros 10,00; schools euros 5,00. The ticket includes the permanent collection. For information and booking tel. +39 0521848327 - 0521848148
For details
Phone: +39 0521848327 - 0521848148
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After two years the exhibition follows the first exhibition dedicated to the history of advertising from 1890 to 1957. In this new exhibition the evolution of the history of advertising graphics and the poster with great designers such as Armando Testa, Erberto Carboni, Raymond Savignac, Giancarlo Iliprandi, Pino Tovaglia, near the new media - the television - which with Carosello began his career in the world of advertising.

Therefore, the visitor will find many, famous posters of that period, accompanied by sketches to discover the uniqueness and innovation of Carosello's advertising inserts , bound by strict rules of novelty and length. Thus the universe of animated characters who were born with television will be discovered, such as La Linea by Osvaldo Cavandoli, Re Artù by Marco Biassoni , Calimero by Pagot or Angelino by Paul Campani, and the multitude of characters by Gino Gavioli. Sketches, glass figures, storyboards with cartoons presented and advertising inserts with the most important singers of that period as Mina (Barilla), Frank Sinatra, Patty Pravo , Ornella Vanoni and Gianni Morandi or great actors like Totò, Alberto Sordi, Virna Lisi, Vittorio Gassman and great directors such as Luciano Emmer, Mauro Bolognini, Ettore Scola, the Taviani brothers, as well as very popular TV personalities like Mike Bongiorno, Pippo Baudo, Raffella Carrà, Sandra Mondaini and Raimondo Vianello.

On Saturday at 4.30pm, Sunday and holidays at 11.30am, 3.30pm, 4.30pm, visit to the exhibition with a specialized guide; it is possible to book via mail to, or to show up at the entrance of the museum until places are available; cost euros 17,00 (admission ticket and guide).

With the ticket of the Magnani Rocca Fondazione concession for the ticket to visit the Csac museum

Magnani Rocca Foundation

Last update :
Aug 04, 2019